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At the heart of Misirli is our design and development expertise.

A constantly changing seasonal approach by a dedicated and experienced design team makes sure we capture the themes and trends that are predicted and then translate them into fashionable, commercial and, ultimately, saleable garments.

Our designers are constantly on the look out for the next big thing - they travel both domestically and across the globe to find their inspiration from all aspects of design, including pop culture, homeware, travel, stationary and gifting, it's all collated and presented in fabulous handouts that we give our buyers as easy reference for that seasons development period.

We think the most important thing is that the consumer walks into the shop, buys the garment, loves the design, thinks it's great value, appreciates the quality and comes back to buy again and again!!!

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