“Delivering innovation, quality and value on time, every time” is at the heart of everything we do making us a unique one stop shop for essentials


Established over 50 years ago, Misirli UK Ltd are renowned for delivering innovative design solutions to UK blue chip High Street retailers and grocers. We are a leading manufacturer and supplier of own brand and licensed character nightwear, underwear, hosiery and socks across men’s, ladies and children’s wear. With the addition of babywear and accessories.

Our products are distributed to over 7,000 retail outlets across the UK and Europe through our franchise partners. Since 1995 our premises have been based in the East Midlands where we have our Design, Sales, Merchandising, Technical and Accounts teams.

Our design development team are well regarded as one of the most creative, trend led teams in the industry, with great knowledge of the products we manufacture. We are highly innovative, always pushing the boundaries and constantly working with our factories to source new fabrics, yarns and techniques.

Warehousing is situated on site and we receive all consignments before shipment to our customers, offering anything from a pick and pack operation to agreed stock holding facilities.

We manufacture our products in China, India, Turkey and Italy, where we have local, dedicated merchandising and quality offices. We are in regular contact with our international factories to ensure orders follow our strict processes and quality controls.