When you speak to anyone outside of the ‘sock’ world they don’t understand our job – “you design and manufacture socks?!” you hear them say, or the look on their face just gives it away! But let us let you into a little secret – a sock isn’t just a sock… there are many technical constraints and limitations when knitting socks. The ‘lingo’ that we speak is like another language – when we talk yarns, needles, gauges, laterals, counts, bitmaps, colours per course – well you can see people start to look confused!
Don’t worry yourselves about that though as we have an amazing team of sock gurus – Graham (or our “G-dog” as we like to call him!), Janet, Bridget, Nicole and Paul work hard to ensure product is fit for purpose behind the scenes, whilst the designers go a bit crazy on design and development to bring fab products to market.
Just when you thought there was only 1 type of ‘sock’ we are here to show you different! We manufacture jacquard socks, slipper socks, sherpas, cosy socks, footsies plus more.
Not only do we produce socks for our most loved licensed brands but 50% of our business is across own brand generic designs too. This is where G-dog comes into his own creating new knit structures and techniques, sourcing amazing yarns and giving the designers support and the ‘go ahead’ to production after checking the complexity of designs and splitting the loops on the inside.