Misirli announced our Accessories partner for L.O.L. Surprise!
The Point.1888 has partnered with licensing specialist Misirli UK Ltd. for a Soft and Hardline Accessories collection of the most wanted brand in the collectible world, L.O.L. Surprise!
The agreement, negotiated by The Point.1888 on behalf of MGA Entertainment, Inc., includes hats, scarves, gloves, snoods, earwarmers,eyemasks, fashion bags, sunglasses, umbrellas, cosmetic bags and techaccessories for the U.K. & Ireland.
“L.O.L. Surprise! is currently the #1 selling toy in the U.K. We are having a fantastic time on our socks, slipper socks and gifting products and working closely with the team at The Point 1888 we are extremely excited to be working on this new category. We have great experience in this category from previous roles and I am excited to work with the teams to bring great products to market as quickly as we can” said Faye Rashad, Design and Licensing Manager of Misirli UK Ltd . “The brand is fab, we love working with the multitude of style-guides and key looks and the glitter, sequin, sparkle trend currently performing so well will translate to this brand and accessories products perfectly! We have lots of creative ideas in development and we are really excited to develop the collection further with L.O.L. Surprise & retail exclusive designs.”
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise, Little Tikes®, Num Noms, Project and Zapf Creation®. Visit us at www.mgae.com.