At the heart of Misirli is our design and development expertise

A constantly changing seasonal approach by a dedicated and experienced design team makes sure we capture the themes and trends that are predicted and then translate them into fashionable, commercial and ultimately saleable garments.

Our designers are constantly on the look out for the next big thing – they travel both domestically and across the globe to find their inspiration from all aspects of design, including pop culture, homeware, travel, stationary and gifting.

The design team collate their research and create trend boards relevant to the categories we produce and present to our buying teams. As seasons merge into one another more and more the design team not only focus on twice yearly trends for S/S and A/W, but are constantly researching via trend websites, Fashion Snoops and Pinterest to keep up to speed with the fast fashion market we live in!

The focus is to ensure we develop products which reach the shop floors where the consumer walks into the shop, buys the garment, loves the design, thinks it’s great value, appreciates the quality and comes back to buy again and again!