At the heart of Misirli is our design and development expertise

A constantly changing seasonal approach by a dedicated and experienced design team makes sure we capture the predicted trends and translate them into fashionable, commercial and ultimately saleable garments.

Our designers are constantly on the look out for the next big thing – they travel both domestically and across the globe to find their inspiration from all aspects of design, including pop culture, homeware, travel, stationary and gifting.

The design team collate their research and create trend boards relevant to the categories we produce and present to our buying teams. The design team not only focus on twice yearly trends for S/S and A/W, but are constantly researching product and trend, to keep up to speed with the fast fashion industry.