Get to know Miffy 

Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences. As Miffy is a part of our licencing portfolio we thought we would give you a little insight into who Miffy is and the history behind it…

Miffy is Dick Bruna’s best known and most popular character, featuring in more than 30 books, far more than any other character he created. Miffy was “born” in 1955. While on holiday in Egmond aan Zee, Dick Bruna would tell his eldest son, Sierk, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy. Later, when Dick began sketching Miffy, he decided he would prefer to draw the bunny in a little dress, rather than a pair of trousers, and so Miffy became a little girl bunny.

In the Netherlands, Miffy is known as “nijntje”, which derives from the Dutch word “konijntje”, meaning “little bunny”. This is a very logical name for anyone who speaks Dutch, but not in any other language. Because “nijntje” is difficult to prounce for non-Dutch speakers and because there are so many different words for “bunny” in other languages, Dick Bruna’s little bunny is simply known as Miffy. Since 1996 she is known as Miffy everywhere outside the Netherlands.

If you would like to partner with us and have access to Miffy alongside many other major brands within our licencing portfolio, please email: webequries@misirli.co.uk