Peter Rabbit Celebrates 120 Years

Peter Rabbit is turning 120 years old in 2022! Our team love Peter Rabbit and as they are within our licencing portfolio, we thought we would give you a short history of the mischievous rabbit named Peter and where the story started:


Beatrix Potter is born.

Helen Beatrix is born on 28th July in Kensington, London.


Peter Rabbit is first imagined by Beatrix in a letter.

Beatrix sends a picture letter to her former governess’ son Noel, which tells the story of a mischievous rabbit called Peter.


The Tale of Peter Rabbit is first commercially published.

Following multiple rejections by publishers and Beatrix’s own privately printed editions, The Tale of Peter Rabbit is first officially published by Frederick Warne & Co.


The first Peter Rabbit doll is created.
Beatrix makes a Peter Rabbit doll and registers it at the Patent Office, launching the first in a long line of official products!


Beatrix moves to the Lake District.
Beatrix purchases Hill Top Farm, in Sawrey, near Windermere following the sudden death of her fiancé and editor Norman Warne. She wrote many of her Tales whilst living here.


Beatrix dies aged 77.

Beatrix leaves all of her land to the National Trust and is survived by her husband William Heelis.


World of Beatrix Potter Attraction opens in the Lake District.

A fun, family attraction bringing favourite characters to life in an enchanting recreation of Beatrix Potter’s best-loved stories.


The World of Peter Rabbit and Friends launches on TV.

An animated TV series featuring Peter Rabbit and his friends.


Miss Potter is released.

The legacy of Beatrix Potter, starring Renée Zellweger and Ewan McGregor, is retold for the big screen.


Peter Rabbit TV series launches.

Peter and his friends hop into a new preschool show for CBeebies.


The 150th birthday of Beatrix Potter.

A range of limited edition publishing and products were released to commemorate the 150th birthday of Beatrix.


PETER RABBIT the movie is released.

Peter stars in his very own blockbuster movie.


PETER RABBIT 2 the sequel is released.

Peter Rabbit is back in cinemas in a brand new adventure.


120 Years of Mischief!

A birthday celebration for Peter Rabbit. 2022 marks 120 years since The Tale of Peter Rabbit was first officially published.

If you would like to partner with us and have access to Peter Rabbit along side many other brands within our licencing portfolio please email