Misirli’s Peter Rabbit Hosiery Range Selected as a Finalist for the Licensing Awards 2026

We’re delighted to announce that our Peter Rabbit hosiery range for Sainsbury’s has been selected as a finalist for Best Licensed Preschool Apparel or Accessories Range (0–5) at the Licensing Awards 2026.

The collection brings the timeless charm of Beatrix Potter’s much-loved characters to a beautifully considered range of baby hosiery, combining classic Peter Rabbit artwork with soft, playful designs made for little ones.

An Achievement for Misirli

Being shortlisted for Best Licensed Preschool Apparel or Accessories Range (0–5) is a fantastic accomplishment for everyone involved, recognising the creativity, attention to detail and collaboration that went into bringing the collection to life.

We’re proud to see our Peter Rabbit hosiery range recognised alongside some of the very best licensed products in the industry and we’re keeping our fingers crossed for the day of the Licensing Awards 2026!

Congratulations to the whole Misirli team and our partners who helped bring this special collection to life.

Celebrating Beatrix Potter in 2026

This recognition feels particularly fitting in 2026, a special year for the Peter Rabbit brand as we celebrate the 160th anniversary of Beatrix Potter’s birth. Born in 1866, Beatrix Potter’s stories, illustrations and much-loved animal characters have continued to inspire generations of children and families.

With Peter Rabbit approaching his 125th anniversary in 2027, the character’s enduring appeal continues to shine, demonstrating just how timeless Beatrix Potter’s original creations remain.

For Misirli, being part of that story through our partnership with Sainsbury’s is something we’re incredibly proud of.

Bringing the World of Peter Rabbit to Life

When designing the collection, our focus was on capturing the gentle, nostalgic feel of the Peter Rabbit brand while creating products that feel fresh and relevant for today’s families.

The range features a combination of soft pink and classic Peter Rabbit blue, with charming character-led designs inspired by the original world of Beatrix Potter. From delicate Peter Rabbit embroidery to playful illustrations of some of his much-loved friends, each style has been designed to feel instantly recognisable while remaining wearable and versatile.

The collection also incorporates a mix of textures, colours and finishes, including cosy sherpa-style baby booties, helping to bring an extra sense of comfort and detail to the range.

Designed for Little Bunnies

For baby and preschool apparel, we know that the smallest details can make the biggest difference. The collection was designed with both functionality and visual appeal in mind, creating pieces that are practical for everyday wear while still offering the character and charm parents love.

The result is a cohesive collection that works across different ages and occasions, with Peter Rabbit and friends appearing across a variety of hosiery styles.