The Licensing Awards 2026 Finalists

Misirli’s Peter Rabbit Hosiery Range Selected as a Finalist for the Licensing Awards 2026

We’re delighted to announce that our Peter Rabbit hosiery range for Sainsbury’s has been selected as a finalist for Best Licensed Preschool Apparel or Accessories Range (0–5) at the Licensing Awards 2026.

The collection brings the timeless charm of Beatrix Potter’s much-loved characters to a beautifully considered range of baby hosiery, combining classic Peter Rabbit artwork with soft, playful designs made for little ones.

An Achievement for Misirli

Being shortlisted for Best Licensed Preschool Apparel or Accessories Range (0–5) is a fantastic accomplishment for everyone involved, recognising the creativity, attention to detail and collaboration that went into bringing the collection to life.

We’re proud to see our Peter Rabbit hosiery range recognised alongside some of the very best licensed products in the industry and we’re keeping our fingers crossed for the day of the Licensing Awards 2026!

Congratulations to the whole Misirli team and our partners who helped bring this special collection to life.

Celebrating Beatrix Potter in 2026

This recognition feels particularly fitting in 2026, a special year for the Peter Rabbit brand as we celebrate the 160th anniversary of Beatrix Potter’s birth. Born in 1866, Beatrix Potter’s stories, illustrations and much-loved animal characters have continued to inspire generations of children and families.

With Peter Rabbit approaching his 125th anniversary in 2027, the character’s enduring appeal continues to shine, demonstrating just how timeless Beatrix Potter’s original creations remain.

For Misirli, being part of that story through our partnership with Sainsbury’s is something we’re incredibly proud of.

Bringing the World of Peter Rabbit to Life

When designing the collection, our focus was on capturing the gentle, nostalgic feel of the Peter Rabbit brand while creating products that feel fresh and relevant for today’s families.

The range features a combination of soft pink and classic Peter Rabbit blue, with charming character-led designs inspired by the original world of Beatrix Potter. From delicate Peter Rabbit embroidery to playful illustrations of some of his much-loved friends, each style has been designed to feel instantly recognisable while remaining wearable and versatile.

The collection also incorporates a mix of textures, colours and finishes, including cosy sherpa-style baby booties, helping to bring an extra sense of comfort and detail to the range.

Designed for Little Bunnies

For baby and preschool apparel, we know that the smallest details can make the biggest difference. The collection was designed with both functionality and visual appeal in mind, creating pieces that are practical for everyday wear while still offering the character and charm parents love.

The result is a cohesive collection that works across different ages and occasions, with Peter Rabbit and friends appearing across a variety of hosiery styles.

The Journey of Wicked from 2003 on Stage to 2024 on Screen: A Cinematic Transition

The Journey of Wicked from Stage to Screen: A Cinematic Transition

Fun fact! Wicked has been seen over the world by over 65 million people and have been entranced by the magnificent musical. Due to the fantastic success of the stage performance, the franchise is set to cast it’s spell over a cinematic audience and hopefully gain a similar reception. With the release of the Wicked movie coming up soon, excited and elated fans across the country are impatiently waiting to watch this movie in cinema for the first time. How did the story of friendship between these two students get the opportunity to transition to the silver screen and make its mark in a cinematic world?

From Broadway to Blockbuster: The Exciting Adaptation

The transition of Wicked from an awe-inspiring stage production to a cinematic experience that not many musical fans will want to miss is proof to its long-lasting allure and unforgettable themes.

The stage show originally debuted on Broadway in 2003 starring Idina Menzel where she lead a cast of unstoppable members to become one of the most famous musicals of all time. The take it took on the land of Oz and showing the life of the Wicked Witch of the West from her point of view was a fantastic piece of work. We here at Misirli are unsurprised by the transition of this amazing show to the big screen.

We are excited to see how the creators of this movie are going to translate the musical to the cinematic experience we all hope it will become. We do not know much about how they handled the changes that had to be made but we hope they manage to preserve everything we love about the franchise. With advancements in cinematography and technology, we hope to see Wicked provide a fantastical watch for all viewers, old and new.

Excitement for the Wicked Movie Builds

As fans of the stage production that is Wicked, we understand the anticipation that is building through the trailers that release and the actors of such big names like Ariana Grande and Jeff Goldblum being a part of this show can do nothing but bring a palpable energy to the opening night of the movie. The movie hopes to bring in audiences from people who watched the original show on Broadway, all the way to brand new viewers who have never seen the show before. Our hopes are for Wicked enchanting all the viewers all over the world and we’re excited to follow the movie the whole way.

The movie invites viewers to experience the old classic songs like “Popular” and “Defying Gravity” to beloved characters such as Glinda and Elphaba. And we trust in Cynthia Erivo and Ariana Grande to handle the positions they have been gifted and use them to their full potential. The UK community, which is known for its animated theatre culture, holds a deep appreciation for stories that explore the central themes that are attached to this franchise.

The Star-Studded Cast Bringing Oz to Life

The casting is a pivotal part of creating a great movie and musical and it is no different with Wicked. They have meticulously chosen the perfect cast for this movie so it can maintain the magic it has provided on stage. From Oscar winner Michelle Yeoh to The Greatest Showman star, Keala Settle the casting directors have provided us with a striking cast who are ready to deal with whatever is thrown at them.

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Wednesday Addams, Unveiling The Insightful Origins Of This Curious, Eye-Opening Franchise

Wednesday Addams, Unveiling The Insightful Origins Of This Curious, Eye-Opening Franchise

In a world of eccentric tales and extravagant gothic characters, not many characters are as known or as iconic as Wednesday Addams. People always know of her but not how this spooky and witty girl came to be, and how the young girl became a huge part one of the most popular franchises today. What inspired the creation of this show? Who managed to capture this interesting individual? Let’s journey through the minds of the creators of Wednesday and how they created such a wonderful franchise.

The Ghoulish Beginnings of Wednesday Addams

After Wednesday had become a breakout hit with it’s combination of gothic quirks, morbid humour, and spooky mystery we wanted to take a deep dive into how this series came out of the woodworks and blossomed into the show we know and love today.

When the show was first announced, the excitement behind it was clear from everyone who had loved this character as a child. The series, directed by Tim Burton, took a modern take on the popular character Wednesday Addams and placed her in a new, unfamiliar environment of the school Nevermore. We can say we were more than excited to see how Tim Burton was going to use his skills of directing the whimsical movies he has in the past and transitioning them to the TV screen.

Why this Show Works Well in the Modern Era

Wednesday has become a significant icon of rebellious and nonconformist youth through her rule breaking and sleuthing way throughout the show. This young girl has shown many viewers to not change for others and to stick to what makes people thereselves. By being a smart, sarcastic and unique individual (with some great dance moves) she has shown teenagers and young adults that being who you want to be is not something you should have to be apologetic about.

Another reason why the show is currently one of the best shows out there and works so well in the current times is the fact it leans into so many popular genres that people are currently looking for. Mystery and comedy are a hard combination to come by and to also execute well. Wedensday absolutely hit the nail on the head for this through a great balance of the two, with a mix of the supernatural intertwined of course.

Jenna Ortega’s great execution of this character has definitely made this show an unmissable option, she manages to use her acting chops to help hold up these genres and carry them over the line. Her confident use of straight-faced sarcasm throughout the show makes her unforgettable in this position.

In Conclusion

The Wednesday franchise is currently thriving, especially with the new season of Wednesday releasing on Netflix early next year. Now, we see manufacturing of all kinds of products that resemble our weird and loveable family members.

As Wednesday became a household name, the franchise expanded even further. Largely in the nightwear industry, there were socks, pyjamas, and slippers that were released and became such popular products that many families had some form of Wednesday Addams product in there home. To this day, Misirli uses the Wednesday license to its full potential with its own range of socks and nightwear in general.

If you would like to see some of the products that we make from our Wednesday partnership, please feel free to check out more on our website or check out our social media pages where we display many upcoming or popular products.

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Guess How Much I Love You: New License Partner

Guess How Much I Love You: New License Partner

In the heart of every reader, there’s a cherished story that follows generations, capturing the essence of love in its purest form. For three decades, “Guess How Much I Love You” has been that tale, enchanting readers young and old with its tender narrative and captivating illustrations. As we celebrate its 30th anniversary, Misirli is proud to announce our partnership with this beloved classic picture book. In this blog, we are going to delve into the history and story of ‘Guess How Much I Love You’:

The Story

A heartwarming tale unfolds within the pages of “Guess How Much I Love You,” depicting the boundless affection shared between a parent and child. Little Nutbrown Hare starts the endearing exchange by asking Big Nutbrown Hare, “Guess how much I love you?” As the story unfolds, the duo embarks on a delightful journey, expressing their love through imaginative measures and capturing the depth of their affection in each playful response.

Translated Across Cultures

The impact of “Guess How Much I Love You” extends far beyond borders, resonating with audiences worldwide. With over 57 million copies sold in 57 different languages, its universal message of love knows no bounds. This remarkable achievement has earned the book a well-deserved place in the Nielsen 21st Century Platinum Hall of Fame, joining an exclusive league of literary masterpieces.

Nurturing Creativity

Under the stewardship of Walker Books, the legacy of “Guess How Much I Love You” continues to flourish. From picture books to engaging editions, including jigsaw puzzles, stickers, pop-ups and colouring books, the brand caters to readers of all ages. The release of “Will You Be My Friend?” in January 2024 set the stage for the anniversary year, teasing readers with a new title in 2025.

Remembering Sam McBratney and Anita Jeram

In tribute to the creative genius behind the story, they unveiled the Guess How Much I Love You Legacy Art & Literature trail in Lisburn, Northern Ireland, immortalising the legacy of Sam McBratney. Permanently themed wards at the Belfast Neonatal Hospital pay homage to the iconic illustrations of Anita Jeram, ensuring that their contributions continue to inspire future generations.

Quotes we love

“Then he lay down close by and whispered with a smile, ‘I love you right up to the moon— and back.’”

“Then Little Nutbrown Hare had a good idea. He tumbled upside down and reached up the tree trunk with his feet. ‘I love you all the way up to my toes!’ he said.”

″ ‘I love you all the way down the lane as far as the river,’ cried Little Nutbrown Hare. ‘I love you across the river and over the hills,’ said Big Nutbrown Hare. ”

Embracing the future

As we look ahead to the next chapter of this remarkable tale, one thing is certain: the love encapsulated within its pages will continue to touch lives for generations to come. With new partnerships and global expansion efforts underway, the journey of “Guess How Much I Love You” is far from over.

Who are we?

Established over 50 years ago, Misirli UK is renowned for delivering innovative design solutions to UK blue-chip high-street retailers and grocers. We are a leading manufacturer and supplier of our own brand and licensed character nightwear, underwear, hosiery and socks across men’s, ladies and children’s wear. With the addition of babywear and accessories.

Our products are distributed to over 7,000 retail outlets across the UK and Europe through our franchise partners. Since 1995, our premises have been based in the East Midlands, where we have our Design, Sales, Merchandising, Technical and Accounts teams.

Would you like to partner with us?

We are proud to become a new licensee for the Guess How Much I Love You brand and can offer a range of toddler and adult nightwear, underwear, socks and gifting.

Introducing Our Latest Addition: Wednesday to the Misirli Portfolio

Introducing Our Latest Addition: Wednesday to the Misirli Portfolio

In the world of entertainment, it’s not often that you come across a show that captures the hearts and minds of its audience, and when you do, you know you’ve stumbled upon something truly special. We are thrilled to announce our latest addition to the Misirli portfolio, a show that has not only captured hearts but also soared to the number one spot in the UK for an impressive six weeks straight on Netflix’s Series 1.

The success of Series 1 of Wednesday has been nothing short of phenomenal. Its gripping storyline and captivating characters have made it a fan favourite, and we can’t wait to continue supporting this incredible series with the release of Series 2 next year. If you haven’t yet embarked on this thrilling journey, now is the perfect time to catch up and be part of the excitement.

But that’s not all. At Misirli, we’re not just about entertainment; we’re also dedicated to bringing you top-notch fashion and lifestyle products. We are proud to announce that we hold the UK rights for Wednesday in the categories of socks, nightwear, and underwear. Our talented design team has been hard at work, crafting some ‘boo-tiful’ design boards that are sure to capture the essence of Wednesday herself.

For those who aren’t familiar with the character, Wednesday Addams is the epitome of a unique and enigmatic style. With her dark and mysterious personality, she has inspired countless fashion trends.
So, whether you’re a fan of the series, a fashion enthusiast looking for unique and edgy pieces, or someone who simply wants to express their inner Wednesday, Misirli has something special in store for you.

The release of Wednesday Series 2 next year promises even more excitement, intrigue, and drama, and we can’t wait to be a part of this thrilling journey with all of you. Stay tuned for more updates and surprises as we dive deeper into the world of Wednesday.

If you would like to become a partner with us and have access to our extensive licenced portfolio, please email us at:

webenquires@misirli.co.uk